Market analysis:

Designing innovation by gaining thorough insight on the factors that generate consumer satisfaction.
Consumer behaviors and needs, competitive landscape, market trends.

Concept design:

Competing concepts are then compared, reviewed, tested and a concept selection is made
based on cost-benefit analysis and compliancy to the original concept idea (Design for Six Sigma).

Product development:

Development of the solution sub parts (HW,SW, Mech, ID, connectivity, UI) and
creation of fully functional prototypes through an iterative process.

High volume production:

Mass production set up and qualification of production partners.